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Thinking of rebuilding your website? Don’t bother!

So you’ve had a website for a few years now and are probably getting fed up with the same old boring content and design. How can I expect business prospects to like my website – you’re probably...

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Attention CEOs! 5 things your marketing director ought to know about digital

You may not believe it but the marketing world still has a few dinosaurs roaming around! In the figurative sense of the word, of course. Is your marketing director still focused on trade shows, cold...

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Why ‘social business’ is forcing companies to re-evaluate the relationship...

Anyone who has ever worked in a business to business environment will most likely have witnessed marketing and sales teams working in silos and not wholly integrated around a common set of goals. It...

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5 essential tips for launching your new product online

If you don’t have a gazillion £s to launch your next product, then you are fortunate that you are running your business in the digital era. No longer is it about having massive budgets to buy media...

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Do you have a ‘brand newsroom’?

“You are what you publish!” is the main rule that applies to businesses in the digital era, writes best-selling author and influencer David Meerman Scott in his must-read book The New Rules of...

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Is Pinterest a waste of time for B2B companies?

It is a well-known fact in the business world that visual content is the shortcut to people’s hearts and minds. The need for marketers to engage online users on an emotional level through images was...

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How do you crack the social ROI nut?

Social media may have turned into a staple attribute of business strategies but linking ‘likes’ to sales remains one of the biggest riddles. While marketers often adopt a “just engage and see what...

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Businesses should stop playing catch-up and get to grips with mobile

Just try to open a marketing email on your tiny mobile phone screen, and you will see why businesses by and large are missing the mark when it comes to mobile. The majority of branded online content...

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